Customised Processes

You can customise almost every aspect of a product build including the product’s licensing options and its approvals and notification procedure. We turn complexity into simplicity.

Powerful Presets

There’s no need to do things more than once. We provide a set of email templates customised to your brand so you can get going straight away. We will show you how to edit and store your own  customised versions back to the system.

Custom Branding

Tailor your site to reflect your organisation’s brand and build trust with your users.

Fully Hosted

Each installation is securely hosted in the cloud with a UCLB-contracted, high-spec, UK-based managed hosting provider.

Custom Domain

Use your own domain so that the experience feels like a natural extension of your other online properties.


Our service package includes both comprehensive training and on-going support. We have an excellent reputation with our current users in promptly responding to and resolving problems as they arise. We also host a community of users for sharing best express licensing practices as well as useful hints and tips for getting the most out of your system.


E-lucid is trusted by some of the world’s leading universities and security is built into the heart of our development. Your SSL certificate can be applied to just the transaction pages of the website, or if you prefer, across the whole site.

Sales Reports

Generate exportable reports so that you can track and analyse the performance of your licensed products. We can also integrate Google Analytics to track the browsing activity and behaviour of visitors to your site.


A return on investment, from your first licence

Deliver return on investment through sales and cost savings. By reducing the amount of administration around individual licences, E-lucid enables transactions in minutes rather than weeks and months, common to traditional methods. This enables you to monetise lower-value IP which was previously considered unprofitable but where our hands-off transactional approach now offers the possibility of a valuable return. We call it mining the ‘IP-long tail’.

Complex sign-off procedures? No problem.

Complex authorisation chains, notification management and follow on actions can all be handled by E-lucid. Fully customisable, yet easy to use, it is the backbone of the service and provides the backroom management for complex processes, so you don’t have to.

Don’t repeat yourself.

Our system uses templates so that you only need create an email, licence or product type once. We use merge tags so that the system automatically customises the appropriate email templates for each customer.

Your IP. Your brand. In good hands.

E-lucid is provided as a managed software service, using your own domain name and hosted in the cloud. You can customise the site in line with your organisation’s brand, giving your customers full confidence when using your site. E-lucid is delivered and supported by UCL Business and administered and managed by you.

Take payment there and then…or don’t.

E-lucid supports a range of payment methods allowing you to accept credit card transactions as well as take payments offline or delay it until your own authorisation process is complete. You can also think globally, with thousands of transactions from over 60 countries handled successfully on our platforms so far.

Create impact

Add a new tributary to your revenue stream without redeploying significant staff effort. Help create impact by increasing the speed and breadth of licensing, facilitating the wider distribution of research-generated IP. Demonstrate value by increasing engagement with academic and commercial contacts.